What Happens If You Serve Alcohol Without a License in New York?

Sandra Olaya

Whether you’re opening a bar, hosting a private event, or running a pop-up in NYC—serving alcohol without the right license isn’t just a bad idea. It’s illegal.

The New York State Liquor Authority (SLA) strictly regulates all alcohol sales and service. If you’re caught without the proper permit, the consequences can be severe.

Here’s what every business owner and event organizer needs to know.

What Counts as “Serving Alcohol”?

You are considered to be “serving” alcohol if you:

Sell drinks directly
Include alcohol in a ticketed event or package
Offer free drinks at a public or promotional event
Allow guests to bring their own alcohol (BYOB) without proper policy

Even if you don’t make a profit, the SLA still considers this alcohol service—and a license is required.

Penalties for Serving Without a License

If you’re caught serving alcohol without a valid license or permit in New York, you could face:

✖ Fines and Citations

Civil penalties from the SLA
Fines that range from hundreds to thousands of dollars

✖ Business Closures

Immediate shutdown of your event or location
Delays or rejections for future licensing applications

✖ Legal Trouble

Criminal charges in some cases, especially if minors are served
Lawsuits in the event of accidents or injuries involving alcohol

How These Rules Apply to Different Situations

New bars or restaurants: Must obtain a full SLA license before opening
Private events in public venues: Need a temporary beer/wine or caterer’s permit
Pop-up businesses or seasonal markets: Require event-specific permits
Nonprofits: Must still apply for appropriate temporary licenses

No matter the setting, if alcohol is served, it must be licensed.